Social Projects

Below you'll find a few social projects that tapped into culture, trends, opportunities and/or formats, making different brands far more relevant on social media and closer to their audiences.

My role: Creative Director

Project_01

Budweiser

Budweiser wasn't an official sponsor of the Brazilian Championship. But it didn't want to miss the opportunity to become part of match-day conversations. So the brand created an activation on X (Twitter) to hack the games and become part of the buzz.

Project_02

Ambev

Inspired by Louis Vuitton's iconic chess match, Ambev joined the conversation and created its own version using lookalikes to celebrate the beauty of Brazilian football and show that the clash between royalty and magic happens at home.

Project_03

Visa

How do you encourage audiences to support women's football, already so overlooked, especially when matches are played so early in the morning? Visa brought in the iconic "queen of the mornings" to lead a branded mission.

Project_04

Guaraná

Building on conversations and memes claiming that Brazilians should be studied by NASA, Guaraná Antarctica created a social campaign to give NASA real reasons to study our sense of humor, at least.

INDEX

NEXT PROJECT

ALEMUCCILLO.WORK

ABOUT

↑